Apple today invited reporters and analysts to an event scheduled for March 9, when it will probably talk up the Apple Watch and perhaps unveil other hardware.
The presentation will be live-streamed.
The venue, San Francisco's Yerba Buena Center for the Arts, has frequently been used by Apple, most recently for the October 2013 unveiling of the iPad Air. Apple may have chosen Yerba Buena for space reasons, as it seats 755, considerably more than the Cupertino, Calif. company's on-campus theater.
As is Apple's practice, the invitation teased the presentation with a coy reference, in this case, "Spring forward."
The phrase tipped the Apple Watch; Sunday, March 8, is the day most of the U.S. changes to Daylight Savings Time. The phrase "Spring forward, Fall back" is an oft-called memory aid for which way to move clocks, watches and other time-keepers when changing from Standard Time to Daylight Savings Time or vice versa.
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