Things are not looking so good for Samsung in the smartphone market, especially as it faces its Apple nemesis.
Long the world's largest smartphone maker, Samsung is likely to see Apple iPhones rise to the top spot in 2015, pushing Samsung and its Galaxy and other smartphone models into second place.
What's more, Apple is releasing in April its first Apple Watch, which could knock the wind out of smartwatch competitors including Samsung, which already has several models on the market.
"No question, 2015 is going to be a challenging year for Samsung," said IDC analyst Ryan Reith.
There are many reasons for Samsung's decline and not all of them have to do with Apple's product superiority. What Samsung must do to reverse its declining share in smartphones and remain a competitor against Apple in smartwatches may sound like a complex marketing dilemma, but a lot comes down to Samsung's basic need to build a better overall brand reputation.
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